I’m Noa Reijnen, the face, heart, and keyboard behind InnovateMinded.com. For nearly a decade, I’ve turned my obsession with storytelling, urban living, and the ever-evolving world of lifestyle trends into a thriving digital space.
Born and raised in the heartbeat of creativity—New York City—I’ve spent 9 years crafting content that doesn’t just speak to readers, but resonates. This isn’t just a blog; it’s a curated experience, and I’m thrilled you’re here.
From NYU Classrooms to Your Screens: The Story Behind the Blog
My love affair with words started long before I launched InnovateMinded. At 21, while studying English Literature and Creative Writing at NYU (with a side hustle as a barista who made great latte art), I realized my passion wasn’t just for classic novels or crafting the perfect essay—it was for connection.
I wanted to bridge the gap between raw, relatable stories and the polished world of lifestyle inspiration.
So, in 2015, I started typing. Late nights in my Brooklyn studio apartment turned into viral posts about minimalist living in a maximalist city.
One piece, “Why Your Closet Should Reflect Your Ambitions (Not Just Your Aesthetic)”, exploded overnight. It wasn’t just the practical tips—it was the voice. Honest, a little rebellious, and unapologetically New York.
That post wasn’t just a milestone; it was proof that authenticity cuts through the noise.
Today, InnovateMinded has grown into a hub for over 500,000 monthly readers. But here’s the secret: I don’t do it alone.
Meet the Team That Makes the Magic Happen
Behind every blog post, Instagram reel, and newsletter you love, there’s a trio of passionate minds:
Lena, our visual storyteller and resident Photoshop wizard. She transforms my rambling ideas into Pinterest-worthy graphics and photos that stop mid-scrollers in their tracks.
David, the digital strategist (and spreadsheet guru) who ensures our content doesn’t just look good—it performs. His data-crunching superpowers mean we’re always ahead of the curve.
Together, we’re proof that creativity and strategy aren’t opposites—they’re soulmates.
Why Trust Us? Because We’ve Done the Work (and the Homework)
My NYU days weren’t just about Shakespeare sonnets. They taught me how to dissect narratives, build compelling arguments, and make even the most niche topics feel universal.
That academic rigor? It’s the backbone of every piece I publish. Whether I’m breaking down sustainable fashion trends or sharing time-management hacks for side hustlers, you’re getting expertise forged in classrooms, coffee shops, and the chaotic streets of NYC.
But expertise isn’t static. I’ve spent years attending workshops (hello, SEO certifications), collaborating with brands like Glossier and The Home Edit, and even guest lecturing at my alma mater on “Writing for the Digital Age.” The result? A blog that’s equal parts relatable and razor-sharp.
Let’s Redefine “Lifestyle” Together
InnovateMinded isn’t about telling you how to live—it’s about giving you the tools to design a life that thrills you. Whether you’re here for apartment DIY hacks, career pivots, or just a fresh perspective, I’m here to say: Your story matters. Let’s make it unforgettable.
-Stay curious,
–Noa Reijnen
-Founder, Editor, and Professional Overthinker
InnovateMinded: Where curiosity meets strategy, and every reader becomes a co-author of their own journey.